What style is Superdry?

Superdry products combine vintage American styling with Japanese-inspired graphics. It is listed on the London Stock Exchange.

Classic sports and street-style design

CODE delivers modern style with bold graphic language, original design, and a premium fit and finish. Classic sports logos with a contemporary spin, authentic colour runs, heavyweight quality, and obsessive attention to detail are the signatures of the brand.

SDX | Disruptive & Unique Unisex Streetwear | by Superdry.

The target customer is more about attitude than age and Superdry's appeal is well balanced in the under-25, 25-34 and over-35 age groupings – a much broader base than previously thought.

We roll our sleeves up and get stuck in. After all, this Brand was built on a Spirit of Adventure and an attitude of fearless creativity. So be curious, bold, ambitious and get stuck in.

Superdry is an exciting contemporary brand which focuses on high-quality products which are an output of the fusion of Japanese graphics, fine British tailoring and vintage Americana styling.

The brand focuses on urban, fashion-conscious individuals who value style, quality, and unique design. Demographically, Superdry primarily targets young adults and millennials, both male and female, who are trendsetters and seek fashion-forward clothing.

Yes, Superdry is a fast fashion brand.

The company made £871.7 million in revenue in 2019, across its 400 owned stores and 475 franchised stores. Superdry is a fast fashion brand due to the speed of production and sheer amount of clothes that it sells.

So SD brand is a UK based brand with a japanese style followed. And they use a british tailoring in all our products which is the best at this time and the fabric used is high quality comparing to other spun fabrics provided by other brands. And the pricing is also based on the brand identity.

Dunkerton and James Holder, a British clothing designer who co-founded Superdry, said the success was the result of capturing the attention of a niche market — casual fashion for young men. Superdry clothes feature good-quality fabrics, vintage designs, an eye-catching logo and painstaking attention to detail.

It's clear that the 35-44 year old market most favours the brand with 30% of them buying in-store, a further 7% buying online and a further 6% buying across both channels. Its next most committed customer base is the 45-54 year olds. So, yes, suffice to say to say dads like it.

Victoria Scholar, the head of investment at Interactive Investor, said: “Shares in Superdry have fallen out of favour among investors, falling sharply so far this year. The cost of living crisis, weak consumer spending and a rainy summer have weighed on demand.

Superdry plc (stylised as SUPERDRY®︎冒険魂) is a UK branded clothing company, and owner of the Superdry label. Superdry products combine vintage American styling with Japanese-inspired graphics. It is listed on the London Stock Exchange.

If you've ever noticed the small “R” in a circle that appears to the right of a logo, symbol or phrase, you've seen the registered trademark symbol. This symbol is legally stating that the mark has been registered with the U.S. Patent and Trademark Office (USPTO).

Be maximum dry! If you keep your eyes open, it probably won't be long before you catch sight of someone wearing this slogan. It reads 'kyokudo kanso (shinasai),' translating roughly as 'maximum dry', followed by the imperative form of 'do', bizarrely placed in brackets.

Following these acquisitions, and as part of its ambition to become a global lifestyle brand, Superdry bought out its US licence partner in March 2015, acquiring the exclusive rights to distribute Superdry products in North America.

Superdry slips back into the red for FY23 as its wholesale division sees a decline in revenues and its partners develop a “more cautious outlook”. Superdry has booked a loss for FY23 which it blames on weakness in its wholesale division.

The Superdry name is the result of a brainstorming session in a Tokyo bar after the two men collected “tons of packaging for food and from shops,” Mr. Holder said. “We looked at it and everything was 'super' this and 'super' that. That inspired us.”

SuperGroup changes name to Superdry to reflect global brand identity. British retail company SuperGroup Plc has announced it is changing its name to Superdry in a move to emphasize its commitment and confidence in the Superdry brand.

Superdry's three consumer-facing strategic pillars of 'Inspire through product and style', 'Engage through social' and 'Lead through sustainability' are more relevant than ever.

British casual wear brand Superdry has launched a new campaign for its denim collection with brand ambassador and Bollywood celebrity Kartik Aaryan, who stars in a fashion film for the label.

Our mission is to serve our diverse community through a premium brand that's focused on the future, prioritises sustainability, leads with craft, and celebrates culture.

With an overall rating of “It's a Start”, Superdry still has work to do to achieve its goal of becoming one of the most sustainable fashion brands in the world. The brand should start incorporating more sustainable and non-animal-derived materials and ensure it is on track with its elimination of hazardous chemicals.

Recycled, low impact materials. In addition to moving to 100% Organic Cotton, we are introducing recycled and low impact alternatives at scale across our non-cotton ranges by 2030. By 2030, 80% of our wider material footprint (not cotton) will be made using recycled or low impact alternatives.

Superdry's collection of men's winter coats has been developed with innovative fabrics and thoughtful design to ensure they always keep you protected from the elements. With timeless design, these jackets and coats will be your go-to for unpredictable weather for years to come.

The once ubiquitous brand soared in popularity in the noughties and floated in 2010 with a valuation of £395m. Then followed a period of expansion, both domestically and around the world. Its share price soared, reaching a zenith of more than £20 a share in early 2018 – from £5 at IPO.